Skin: All things tanning with James Read
From a young age James always loved self tan. As a teenager he would try out the latest formulas and innovations and always knew he was destined for the world of tanning. Having worked his way up from shop floor, to now owning his own namesake tanning line which is beautifully packaged in a stylish ‘art deco’ inspired design, the James Read range makes an impressive and premium display – that equally matches the premium self tanning solution.
We speak all things tan at home with James Read a.k.a The Tan Man…
Tell us your story...
I have always loved self-tanning. When I was a teenager I was obsessed with trying out the latest formulas and innovations, so I knew I was destined to work in the world of tan.
Where did you learn about tan?
From working on the shop floor, to becoming a brand ambassador, tanning backstage at fashion week and owning my own salon, there isn’t many roles I haven’t played in the industry. My dream was to create my own brand, so I culminated all my experiences and knowledge to launch a completely unique range, James Read Tan.
What is your idea of a healthy tan?
A natural, golden tone that perfectly suits your skin tone. Self tan is the only way to create a beautiful tan without putting your skin at risk in the sun.
How is your tan different?
James Read Tan offers customers a range of completely unique tanning products. I wanted to create something different, for me it was about stepping outside of the box and introducing products that had never been seen before.
Combining skincare, a natural golden glow, fragrance free formulas and beautiful packaging, my products have become a favourite with beauty editors and celebrities around the globe. I am always exploring new ideas and exciting concepts, so watch this space… I can’t wait to show you what I have up my sleeve next!
That white and gold packaging - you had us from the beginning. Tell us of it's conception...
It's inspired by the 1960’s, the year I was born. It’s about decadence, golden tans and a little touch of art deco.
We can't talk with you and not ask of your tanning tips...
A fool-proof way to apply a seamless and professional looking tan is to work the product into the body in stages. Mentally map out the different sections of your body and methodically buff your tan into the skin, starting with your face and finishing with your hands and feet
What is your biggest carer highlight?
There’s been so many it’s hard to choose just one! Working with so many amazing people, from Rosie Huntington-Whitely to Naomi Campbell and Maria Carey has to be one of the best parts of the job.
Beauty must try?
Aside from James Read? I am addicted to Sisley skincare, plus their products always seem to work flawlessly with a tan.
My aim is to bring James Read Tan to self-tan lovers across the globe