Unmasked: Josie Maran

If ever there were going to be a place that produced a skincare and makeup range that was as good for the skin as it was for the soul, then California would have to be it. The place where beauty is a serious business, no treatment is too ridiculous and no price tag too high, a natural based product range is leaving everyone wanting a slice of the ‘pure’ action.

The Josie Maran skincare and beauty range doesn’t rely on any gimmicks or promises of an endless fountain of youth  worthy of any Death Becomes Her Hollywood plot line. What it does rely on is a potent dose of plant-based ingredients to nourish the skin, and while we are at it, mind, body and soul. Because we all know that feeling that comes with using environmentally friendly and ethical products. Heck, we just wait for Leo to ask us to join his cause.

The brainchild of a global roamer, model and entrepreneur Josie Maran, this Argan Oil-infused line has been on every beauty editor’s lips as of late. When every aspect of the product, from the ingredients to the packaging, is based on a commitment to social and environmental responsibility, it’s easy to see why. Not to mention that the range leaves your skin feeling like it was touched by the hands of Argan gods.

Naturally, pun most definitely intended, we decided to go into the beauty bag of the environmental warrior herself, Josie.

Scent: A homemade oil blend of Patchouli and Amber

Face: My Pure Argan Milk, Whipped Argan Oil Face Butter, 100% Pure Argan Oil or Argan Reserve (launching at MECCA on 28th Feb)

Lips: My Argan Lip Sting Plumping Butter in Work It Vanilla

Eyes: Argan Black Oil Mascara, Shu Uemura curler, with a brown eyeliner smudged all around eyes

Nails: 100% Pure Argan Oil

Ritual: Loving and adoring my body each day while putting on my Argan Oil and Whipped Argan Oil Body Butter

Must try: 100% Pure Argan Oil

Muse: My daughters

Hair: Deva Curl No Poo and Conditioner

Face mask: My Josie Maran Whipped Mud Mask Argan Hydrating and Detoxifying Treatment in Lavender Citrus

Shower essentials: Argan Sugar Balm Body Scrub

Travel essentials: Argan Infinity Intensive Creamy Oil, Argan Daily Moisturizer SPF 15 Protect + Perfect

Beauty obsessions: Argan Oil, smudgy eyes and healthy, glowing skin

Beauty bible: My mom’s simple ‘less is more’ philosophy

Beauty secret: Self-care comes before skin care

Beauty bag: Home sewn bag made of leftover fabric

Beauty budget product: Any and all eye liner colours!

Beauty splurge: Special, high quality essential oils and crystals