Designer Profiles: Alice McCall

Alice McCall is an eclectic brand with a playful sensibility, using unique detailing and charming folk-like craftsmanship to create charismatic modern keepsake collections.

McCall started as a stylist in London where she then began designing and selling one-off silk pieces at markets in London where she quickly gained a fan base. The eponymous brand was born in 2004, where the label launched at Australian Fashion Week.

The brand has achieved international and local applause through fashion weeks at London, New York and Sydney. She has a strong following by Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung, Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen and Nicole Warne.

See Alice McCall here.