Designer Profiles: Naked Official
Naked Official is an independant Australian made label. They are a fine balance between progressive and timeless design, with great emphasis on detail and quality craftsmanship. They believe that traditional construction, fine fabrics and impeccable fit take precedence over trend. Each piece is created with purpose and meaning, for a woman who is real, alluring and strong. Naked goes against the expected by punctuating a woman’s vulnerability with a seductive edge.
Wanting their fabric to perform a certain way, Naked Official developed their own signature jersey. Crafted to the right density and elasticity to mould to the woman’s body. This textile has the perfect balance of rayon and spandex for silk like softness, stretch, comfort, breathability and lasting durability. All garments are lined with the same main fabric to provide a fitted structure and silhouette.
Pattern making is at the heart of the brand. It is the DNA of the garment and what makes every seam what it is and every shape it’s own. The patterns convey their thoughts and ideas as they send each piece on a journey from sketch to flat pattern, to three- dimensional form, completely understanding it’s purpose and how the garment will perform on the wearer. Using a traditional method of pattern making and cutting, each pattern piece is drafted by hand and cut where the fabrics desirable properties are exploited.
Discover the luxury (sans the price tag) of Naked Official here.