Evolution: March11 – Kilim Embroidered Maxi Dress

March 11. Embodying the spirit of travel and discovery through impeccably crafted , embroidered pieces, it’s easy to see why this New York based label is quickly gaining cult status. Co-Founded by Ukrainian-born, New -York stylist Robert Mishchenko and Svitlana Golovchenko a former model, the label present traditional facets with a contemporary twist. With signature tops and blouses embroidered with over 2000 meters of thread, the craftsmanship is next to none. So what does it take to create one of these works of art? TWAIN had to find out first hand.

This design was inspired by an ancient kilim, which is basically one of the synonyms to the word ‘carpet’. It’s both a Slavic and an oriental version of it.

Tell us about the embroidery. The embroidery of this garment reminds us of the 17th century carpets – their pattern is both sophisticated and bold.

The fabric used is linen. We’ve used it because it is light and gives a natural feeling when touching the body. Also linen has been used for ages for Ukrainian traditional embroidered blouses.

If this piece were a city, it would be… We want to say Marrakech. Or Istanbul.


The hours involved in this piece – over 70 hours.

The process from design to productionThere are approximately 10 people that work on a prototype. Firstly, we make patterns, then, we have several fittings on a model. When the prototype is finalized we send the fabric for embroidery. Meanwhile our artisans make tassels, and then, when the embroidery is ready, we make ‘pukhlyky’ and ‘zbyranky’ (these are special century old artisanal techniques to deal with the hem of the garment). Finally, the garment is assembled.

This piece was designed for the women who are globetrotters and easily combine ethnic pieces with those having contemporary aesthetic. You can dress it up or down, wear with sneakers or heels.

What is the labels design aesthetic? A right amount of folk elements mixed with modern silhouettes.

Shop the dress here.