Fashion: Sally Phillips

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It has been no secret that the revamped 2015 Adelaide Fashion Festival had a lot to live up to. With the crème de la crème of SA’s fashion industry launching the #2015AFF campaign some months ago, what ensued were weeks of wickedly enticing editorials, campaigns and reveals. From enlisting coveted stylist Nicole Bonython-Hines to hiring social media guru Tania Debono aka Cake Face, all the ingredients for a success story were there. So did the cake rise or fall? With day one wrapped, it’s safe to say the hype was well worth it. With Sally Phillips the first to showcase in the purpose built AFF Runway, the veteran designer showed why S.A. talent can rival any state.

New to the Festival this year, Adelaide’s best kept secret Sally Phillips was the first to showcase at the new home of the AFF at Hindmarsh Square.

Having ​long ​ built a cult following with her unique, Australian made-to-order, quality garments, Sally opened doors to a new and arguably younger clientele base thanks to the styling of industry veteran Nicole Bonython-Hines.

Mixing classic and wearable pieces with more edgy and daring cuts, Nicole elevated key looks, showcasing why she is a global success story. Tribal was the word, as the models made their way down the catwalk. Think neutral tones offset with bold prints and flowy silhouettes mixed with eye popping accessories – an effortless top knot and dewy gorgeous skin. (Courtesy of EVO Hair and Media Make Up)

Easy daywear pieces such as wrap skirts, relaxed dresses and pants were taken up a notch with feathered and beaded necklaces and arm candy so delicious we are already on the look out for our very own statement cuffs. More edgy pieces were thrown into the mix like TWAIN’s favourite razor cut pants, a collection standout. Fresh and modern, a wardrobe staple – our kind of uniform.

The runway soundtrack, created by the official Adelaide Fashion Festival DJ Filip with an F, added to the already amped atmosphere.

It’s safe to say, S.A will be put on the fashion roadmap now…

Photos courtesy of Meaghan Coles Photography.