Incognito: Margot Daliphard – International Press Officer, Givenchy
As the International Press Officer at Givenchy, Margot Daliphard has well and truly placed her feet firmly within the coveted world of fashion PR. Beginning her career at Chloe, Paris based Margot saw a future in fashion and ran with it. Nowadays, responsible for the RTW press relations, Margot helps facilitate shoots such as the January Vogue Australia cover. If that is not enough to get your fashion juices flowing how about working on the WFW15 collection , for Vogue Japan with ADR, and Riccardo, Kanye, Jessica Chastain and Kendall.
So what is life as an International Press Agent really like? TWAIN decided to go behind the scenes and find out more…
Most memorable show to date - "Our last WSS16 fashion show in NYC, emotion and love, it was hard work but the result was incredible, and very subversive as we open the show to the public of the city." -M.D.
Where did you begin your career?
At Chloé at the Parisian Head Office as an intern to the PR Manager. It was my first experience, very interesting .. it was quite intense but we worked a lot and Chloé is a very beautiful brand.
Was the fashion industry always in sight and why?
Fashion is the future. Always creating new trends, asking new inspirations every day … its really crazy but , when you start, it's hard to stay in the real life.
What attracted you to Givenchy?
Givenchy is an incredible Couture House. Working with this craftsmanship team at the atelier is very interesting. You always are surrounded about the “ Beautiful” with a huge B.
Please describe your current role...
I work with the RTW collection. I am in charge of press relations on a few markets, like Japan, China, Asia Pacific, middle East … and for HC, as it’s a quite different process, my area is worldwide. It can be working on news to special projects.
What has been the most exciting project you have worked on?
To be honest, I have a lot. We are a very small team, just like a family and we are all involved on the special projects. But our WSS16 Fashion show in NYC was something very special..
How has social media changed the landscape of Public Relations and your role?
Of course, now we know everything and the control of the image is really complicated. But its really useful as we have now a 360 vision of the image of the brand and no mistakes are allowed.
What is the most challenging part of your role?
To always try to have higher quality editorials and very interesting special projects. Luxury industry is not easy and you can make a big difference if you have beautiful editorials, with amazing products and nice concepts.
What mistake have you learnt from the most?
To always be very focused, when you are doing a mistake, to not doing twice… no mistakes permitted.
What advice do you have for others looking to go down the same career path?
To never give up, it’s a difficult environment of work but its also very inspiring.