Spend 5: Alice McCall – The New Tomorrow

When it comes to Australian success stories, they don’t come much sweeter than Alice McCall. Having not only survived, but thrived in a cut throat industry for well over a decade, one of fashion’s most iconic names is set to make waves overseas. Opening her first boutique in China recently, the 2016 AW collection ‘The New Tomorrow’ is indicative of the label’s journey. One of continual growth and reinvention, without compromising on that distinctive Alice McCall aesthetic.

Each season brings with it fresh silhouettes and exclusive fabrics with that sexy, bohemian vibe we have grown to love so much. Allowing women to feel  feminine without compromising on edgy cuts has seen McCall’s coveted designs on some of world’s most fashionable women. From Katy Perry to Nicole Warne, fashion’s trendsetters have all fallen for McCall.

Ahead of the first AW drop, TWAIN just had to spend 5 with the lady herself…


Spend 5

Name: Alice McCall

Occupation: Fashion Designer

It all started… The first item of clothing I designed was age 5 with the help of my mother. I would make dresses for my dolls and sew them together on an old Singer sewing machine

Career highlight…Here and now! I am very present in what I do, the brand is stronger than ever

If I wasn’t a designer I would… Be an architect or a psychiatrist

I love my job because… it’s a creative outlet, I love expressing myself through my designs

What people don’t know about the life of a fashion designer… cliché, but it’s not as glamorous as it looks

Inspiration comes from… travelling and looking through vintage clothing boutiques

The Alice McCall team… is talented, dedicated and strong. The brand would be nothing without the fantastic team I work with everyday

What has changed most in the industry… Social media has changed the whole dynamic of the fashion industry. With Facebook and Instagram we have a platform where customers can directly communicate with us. We have recently implemented various social media campaigns with extremely talented bloggers and their reach is so widespread. We get calls and emails daily from people all over the world enquiring about alice McCALL designs.

My style is… ‘Bohemian chic’

Daily uniform… I don’t really have a daily uniform. I never really plan what I am going to wear, and I dress according to my mood.

Weekend ensembles… as above

I couldn’t live without… My two beautiful girls

I never leave the house without… applying SK-II moisturiser on my face

Favourite App… Instagram!

Favourite city… Paris

Next destination… Dalian China, to open our first international store

My ideal Saturday night… movie night with my two girls

Cocktail of choice… Mojito

Summer is all about… Unwinding, spending time with family and friends at the beach

I am looking forward to… Opening our first international boutique in Dalian, China – this is such an exciting time for the brand

Life motto: Live in the moment

The New Tomorrow