Spend 5: Alyce Tran, The Daily Edited

Monogrammed accessories are having a moment and if we’re really being honest here, one label is responsible for spearheading the trend. When it comes to accessible designs, perfectly curated for the modern woman, three words come to mind – THE DAILY EDITED. Founded in 2011 by Alyce Tran and Tania Liu, the label has gone from a small pin board project to one of the most sought after accessory labels in Australia. It’s all but impossible to scroll through your Instagram feed without seeing a tde. piece in the hands of a celebrity or trendsetter.

While numerous brands have followed suit, we all know nothing beats an original. There is something unequivocally amazing and enticing about getting your hands on the original game changer. The label that put a personalised approach back into accessorising without sending our credit cards below the red line (Because while a L.V. would be nice, some of us have bills to pay). Clean lines, timeless colours, quality leather and impeccable craftsmanship have all made tde. THE ‘go-to’ monogram label.

Here we spend 5 with company director, Alyce Tran.

Name: Alyce Tran

Occupation: Director, The Daily Edited

It all started with… A moodboard on my pinboard at work

My history in design… There is no history!  I was previously a lawyer and have never trained formally in design

Highlight so far… Quitting my job as a lawyer
 
What makes TDE unique... The exceptional customer service, the quality product and the personalisation

The process from order to delivery… Is us receiving the order, pulling the item from our warehouse, monogramming it, boxing it and sending it out to the customer

My design aesthetic… Is all about function meeting form

On the collection

The every day piece… Our black pouch, everyone needs a black pouch

Standout piece… We’ve got some new stand outs coming but at the moment I am obsessed with our bucket bag

For the trend setter… Make sure you’ve got one of our personalised phone cases

For the woman who keeps it safe… You need one of our compendiums to keep you looking chic, smart and organised

Most popular piece… Our black pouch

If my collection was a city it would be… NYC

My favourite piece is… There are too many favourites! I carry 5 pieces at all times – a bag, phone case, diary, pouch and makeup bag

Most popular hardware… Gold

The monogramming – how long does it take? It can take anywhere from a few minutes up to 15 minutes depending on the complexity

Best part of working for yourself… Being in control of my time, it’s just a matter of prioritising and fitting things in

What’s next for the brand? Cementing our position in the Australian market and then moving onwards and upwards

TDE brand philosophy is… At our core we are all about producing high quality accessories, providing the best customer service at attainable price points

Discover The Daily Edited here.
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