Spend 5: Georgia Alice

When it comes to breakout success stories, they don’t come much sweeter than Georgia Alice, the most recent recipient of the ELLE Emerging Designer of the Year Award. The directional cult label has been on TWAINs radar since it’s inception and it’s easy to see why. A label providing the right blend of unique and wearable designs which are instantly recognisable. Not a small feat for a brand still very much in its infancy. Already dominating the pages of coveted magazines from ELLE to Vogue and gaining international acclaim, TWAIN simply had to have Georgia Alice join our brand mix. So while we eagerly await the first drop we decided to spend 5 with the face behind those lust worthy designs, Georgia Alice Currie.


Name: Georgia Alice Currie

Occupation: Designer

Hometown: Christchurch, NZ

… But one day you will find me living in: a house by the ocean

My office view: An archway and if I squish my head up against the windows I can see the ocean.

A day in the life of a designer is: BUSY

What no one tells you: its honestly really difficult sometimes

On Georgia Alice the label...

It all began with: Im going to start a brand

Design philosophy: always have something fancy with something that is not.

Style muse: Vanessa Traina Snow

Career Highlight: Winning Best Emerging Designer at the Elle Style Awards

Must have SS piece: Spangley Motel Knit

Biggest lesson learnt to date: follow your instincts

On personal style...

My style is: slouchy vs structured

Go to labels: GA, Isabel Marrant, Celine

Next on my wish list: Balenciaga… D’orsay Pumps

Top three places to shop: Tuchuzy, Corner Shop, P.S.G

On culture on the coffee table: piles of magazines

Websites on my favourite list: Pandora Sykes, Man Repeller

Current soundtrack: Eves The Behaviour

Favourite artist: Oscar Enberg and Vicki Lee paintings.

Final Notes

The first thing I do when I wake up: wish for more time, and then a cup of tea.

The last thing I do before I go to bed: kiss my boyfriend and my puppy.

Life motto: be kind and do good work.