Spend 5: Sophia McMahon

Autark is the kind of label you would expect to discover on Leandra Medine’s Instagram account only to experience a serious case of fashion heartbreak when you realise it would cost you a right kidney and some serious connections to own. But as luck would have it, Autark is the brainchild of our very own Sophia McMahon. Bold in the most calculated of ways, it is the kind of label all your street style dreams are made off. No crazy sleeves that will stop you from eating your meal while looking good, but instead a line dedicated to luxe hardware, with premium fabrics and crisp tailoring which is accessible both in its functionality and price point. We call it the refined take on Instagram worthy fashion.

We caught up with THE designer to watch ahead of the 2017 Adelaide Fashion Festival. Get to know her name and story before it’s on everybody else’s lips.



Name: Sophia

Occupation: Fashion designer

It all started when: My nana would sew clothes I’d designed for my Barbie dolls

Autark is: Classic, natural, individual, thoughtful

Currently working on: Spring summer 2018 production

Work uniform looks like: Easy fit pants, a light shirt

Work space is all about: Light, greenery, and attempted organisation

Favourite design house: Rosie Assoulin

I’d love to dress: Vera Blue

I have always admired: Designers who think outside of the square

I would love to meet: Leandra Medine

Worst habit: A tendency to procrastinate

AFF to me means: An incredible opportunity, excitement, and connection with like minded

Show not to miss: I’m so excited for Tiff Manuel’s show

Post-AFF looks like: Perhaps a little massage treat, then straight back to work

Adelaide in 3 words: Intriguing, welcoming, livable

I have my coffee: Every morning, please and thank you

I cannot go a day without: A big belly laugh

Last text reads: How is London? My cheeky parents are gallivanting around Europe

On speed dial: Does the Uber Eats app count?!

Every woman needs: Other incredible women in their life

Song I always dance to: Losing You by Solange

Cocktail of choice: Whiskey sour

Ideal Saturday night: After so many weekends in, right now it would be a wine out with friends

I am looking forward to: AFF of course, and seeing my SS18 production come together

Life motto: The more that you read, the more things you will know. The more that you learn, the more places you’ll go.