Locals: Roza Sinaysky, Tel Aviv


Roza Sinaysky a.k.a Moody Roza (although that endearing smile always says otherwise) is living the fashion contributor dream. When she is not busy interviewing the likes of Edgardo Osorio, Giambattista Valli and attending some of the most coveted Fashion Weeks in the world, she is checking out the latest shopping haunts, restaurants and hotels to pop up in exotic places. Not to make it sound like it’s no work and all play, she is researching for her personal blog and contributions to Elle Russia and Buro 24/7 of course (where do we sign up?!)

In between writing up her latest features, Roza also dabbles in styling work and by dabbles we can note that Mario Testino and Rolex are inked firmly on her resume. Now at the risk of making you too green with envy, we should add that this globetrotter does so while building on her career in digital marketing. Because as we all know, when it comes to fashion, nothing comes easy.

Despite her envious career and travels, when she is not busy filling her passport with the kind of stamps we all want, Roza will always call Tel Aviv home. Having lived through her perfectly framed Instagram images for long enough, we needed to know more. We wanted to know the ‘must-visit’ places in Tel Aviv, according to a local fashion it girl. 



Name: Roza Sinaysky

Occupation: Fashion Journalist/ Travel Blogger

Current city: Tel Aviv

What you might not expect: Extreme feeling of freedom and safety.

Not to be missed: Eat everything!! The food here is the best!!

To awaken your cultural senses: Tel Aviv Museum and the many smaller galleries around town.

For a spot of live music: Rothschild 12

The perfect location for people watching: We Like you Too Caffe on Ha bima or the Caffe on Ben Gurion BLV

For an authentic meal: Miznon

For fine dining: Dinings at the Norman Hotel

For a good cocktail: The Bell Boy

For a spot of celebrity sightseeing (we’re all guilty): The Cantina Restaurant on Rothschild BLV

For a night out: Caffee Europa, Kuli Alma, Deli, the Block.

Easiest way of getting around: Rented or stolen bike

The fashion philosophy here is: If it’s comfortable, wear it.

For local designers: Old Jaffa, Noga district, Dizingoff Street.

For high-end shopping: Helga Design – Kikar Hamedina

Hidden gem: Everything here is a hidden gem, you have to hang out with a local to see the real Tel Aviv.

You need to stay: at The Norman

This city in 3 words: shabby yet chic


Photo credit:  Liya Geldman and Rotem Lebel